Design Leeway
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Flair and Heat

Brand identity, packaging, and app screens for a home fragrance and skincare company.

Flair and Heat billboard above a city street, showing orange packaging and the line 'Light up your home fragrance'.
Out-of-home campaign for Flair and Heat.

Overview

Flair and Heat is a home fragrance and skincare company with products in the United States and India. The range is based on accessible ingredients, transparent labeling, and consistent quality.

Design Leeway created the identity, packaging, collateral, out-of-home campaign, and app screens. The same system had to work from a small label to a city billboard.

The identity

The identity uses a compact monogram, a warm orange palette, and a direct type hierarchy. The mark, color, and type stay consistent across each format.

Application

The system covers candle and skincare packaging, business cards, retail collateral, out-of-home advertising, and the app icon. The app screens apply the system to shopping and content.

Hands holding an orange Flair and Heat business card.
Brand collateral and business card.
Flair and Heat candles and skincare products arranged on stone plinths.
Packaging and product range.
Flair and Heat app icon on a phone home screen.
App icon on a mobile home screen.
Three screens from the Flair and Heat mobile app.
Mobile commerce and brand content.
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