Glow by H&G
Brand identity and packaging for Glow, a skincare sub-brand from Health & Glow.
Overview
Design Leeway worked with Health & Glow to create Glow, a skincare sub-brand. The identity needed to relate to Health & Glow without looking like the same brand.
The work covers the wordmark, typography, color, and packaging for serum bottles, jars, cartons, and retail display.
The identity
The identity uses a clear wordmark, a pale palette, and warm accent colors. A small color set and a clear type hierarchy keep the range consistent across labels, jars, and cartons.
Application
The identity carries across bottle labels, jar lids, cartons, and retail display. Product photography uses stone, wood, and soft natural light to match the range.
Glow sits beside Health & Glow as a distinct sub-brand with its own name, color, and packaging.
Work
